In Gelli Haha’s latest single “Spit” – only S-words are allowed. The track has underground-club grit, with a strong, consistent bass line and strange electronic effects. On “Spit”, participation is encouraged and surrender is required. The accompanying music video, directed by David Gutel, features Gelli strapped to a spiraling operation board as Gelli Kompany scientists conduct a surreal experiment on her.
A shapeshifter, a sonic acrobat, a performer with one foot in the cosmos and the other in arthouse theatrics, Gelli Haha (pronounced Jelly-Haha) is a space for pure creative chaos that exists somewhere between Studio 54 and Area 51. Gelli’s music thrives on duality: playful but profound, tongue-in-cheek but sincere. Her debut album Switcheroo, out next month via Innovative Leisure, is the soundtrack to the Gelliverse, a sensory adventure sphere created by Gelli.
With a shared taste for off-kilter pop and vintage gear, producer Sean Guerin (of De Lux) joined Gelli in turning freshly-formed demos into a high-voltage experiment, abandoning meticulous structure for something freer and more electrifying. Every song on Switcheroo makes use of a myriad of recording toys; wacky analog effects, such as the Eventide Harmonizer, MXR Pitch Transposer, and various Electrix units, fashion an intentionally flawed and strictly silly texture throughout the album. Switcheroo is an exercise in letting go, an inside joke turned theatrical spectacle.
